About Us

What are we trying to accomplish?

WineCollective strives to broaden the palates of members through the delivery of unique global wines. We provide a rich wine experience package containing in-depth tasting notes of each wine along with background information, food pairing and tips on wine tasting techniques and etiquette.

Are you a wine retailer?

WineCollective.ca is not a wine retailer. We work with our partner, Willow Park Wines & Spirits, to match up members with fantastic wines.

What is our vision?

WineCollective wants to see more people trying wines that they wouldn't necessarily consider. We want our members to be among the most educated wine consumers in Canada. WineCollective itself strives to be on the cutting edge of wine related education, experiences and social networking.

History

The idea for WineCollective was developed out of a relationship with Reading For New Times magazine which, since 2001, has been providing the internet with original content on art, culture, music, travel and wine. Reading for New Times had published wine reviews and was getting feedback that we should expand into a wine experience provider. From that concept WineCollective was born.