Our Process and History | WineCollective

How WineCollective® began

The idea for WineCollective was developed out of a relationship with Reading For New Times magazine which, since 2001, has been providing the internet with original content on art, culture, music, travel and wine. Reading for New Times was publishing wine reviews and was getting feedback that they should expand into a wine experience provider. From that concept WineCollective was born.

Our mission

There are thousands of wines available in the Canadian market from around the world on any given day. How do you choose what to try next? We were tired of rolling the dice at the liquor store. WineCollective does all the hard work for you. We try hundreds of wines each and every month, ranging from the weekday pizza wine to the exotic cellar candidate. It may sound like fun to try all that wine (which it is), but it's serious work. We pick the best wines for our wine club members.

How we do it

We seek out the best wines available within the Alberta liquor wholesale market and once the wines have been tasted, rated, reviewed and selected by our professional staff, we work with our retail store (Highfield) to fulfill all the monthly orders and gifts. We do all the work and you enjoy the spoils. A professionally curated selection of wine that just shows up once per month!

"I love your product & I always tell everyone about you. Keep up the great work and great customer service!"

Kim R ( Member Since 2011 )

"Wow-Amazing! You guys are wonderful! So happy to have been turned on to WineCollective. Let the wine drinking begin!"

Arti K ( Member since 2016 )

"I just received my first shipment and I love it! The packaging and the cards are amazing - I look forward to next month already. Thanks again...from a satisfied client. Cheers!"

Kathleen O ( Member since 2015 )

"Thank you for all of the lovely wines. I have truly enjoyed them all. In addition, it has opened my mind and taste buds to other wines that I wasn't sure I was going to like."

Stacey C ( Member since 2014 )

"The box was very discrete and packaging was a dream! I've mentioned your company to several friends with a great recommendation and look forward to doing business with you in the future!"