The idea for WineCollective was developed out of a relationship with Reading For New Times magazine which, since 2001, has been providing the internet with original content on art, culture, music, travel and wine. Reading for New Times was publishing wine reviews and was getting feedback that they should expand into a wine experience provider. From that concept, WineCollective was born.
There are thousands of wines available in the Canadian market from around the world on any given day.
How do you choose what to try next? We were tired of rolling the dice at the liquor store.
We do all the hard work for you, trying hundreds of wines each and every month, ranging from the weekday pizza wine to the exotic cellar candidate.
It may sound like fun to try all that wine (which it is), but it's serious work. We pick only the best wines for our wine club members.
We seek out the best wines available within the Alberta liquor wholesale market and once the wines have been tasted, rated, reviewed and selected by our professional staff, we work with our retail store (Highfield) to fulfill all the monthly orders and gifts.
What you get is a professionally curated selection of wine that is automatically delivered once per month!
Building the WineCollective business“We truly are enjoying the wine. I keep a record of each but I can’t pick a favourite. They are all so yummy! This was a gift to us and I would love to receive that as a gift again.”
“I first received this package as a gift and loved it! The customer service has been excellent and all the wines have been great. It’s a great value for the product and I’ve recommended it to lots of friends. Thank you!”
“I love your product & I always tell everyone about you. Keep up the great work and great customer service!”
“Wow-Amazing! You guys are wonderful! So happy to have been turned on to WineCollective. Let the wine drinking begin!”
“Thank you for all of the lovely wines. I have truly enjoyed them all. In addition, it has opened my mind and taste buds to other wines that I wasn't sure I was going to like.”
“The box was very discrete and packaging was a dream! I've mentioned your company to several friends with a great recommendation and look forward to doing business with you in the future!”
